Award categories and entry process

Awards entry deadline May 24
Digital Awards
Best Online Consumer Experience
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Retailer Awards
Best in Customer Service - sponsored by LTK Consultants
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Best Aftersales Team
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Best Sales Team (new and/or used)
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Best Used Car Dealer Group (franchised and independent)
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Best Dealership
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Best Dealer Group (up to 10 sites*)
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Best Dealer Group (more than 10 sites*) - sponsored by heycar
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Best Finance or Leasing Brokerage
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Best Marketing Strategy
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Best Used Car Dealership (franchised) - sponsored by Santander Consumer Finance
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Best Used Car Dealership (independent non-franchised) - sponsored by Santander Consumer Finance
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NEW! Best EV Dealership - sponsored by carwow
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Supplier Award - Best New Product or Service
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The Bright Spark Award
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The Community Hero Award
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Manufacturer Awards
Used Car of the Year - sponsored by Car Care Plan
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New Car of the Year
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NEW! EV of the Year - sponsored by Diamondbrite Automotive
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Headline Awards
Dealer Principal/General Manager of the Year
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Manufacturer of the Year
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Dealer Group of the Year - sponsored by Keyloop
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Business Leader of the Year
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AM Hall of Fame
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NEW! Apprenticeship Programme of the Year
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Supplier of the Year
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