AM Awards | Why Enter


It's not just about the evening celebration...  Read how previous winners have used their accolades within the industry.

Marcus Joy, managing director of the 2015 most improved company of the year, Humphries and Parks, said "Friday was an incredible day, the phone rang of the hook & the wires to my computer became hot such was the volume of congratulations, best wishes and kind words from all over the country, both from business friends, family & many from people in the trade that we don’t even know! It was quite humbling."

Tom King, head of marketing for the 2015 best used car performance, HR Owen, said "I’m delighted that we have won our first AM Award this year and it is particularly gratifying to be recognised by the judges for our used car performance given the strength of the competition.  This has been a priority area for our management team and the combination of class-leading digital marketing and the implementation of a group-wide focus has been very effective for us.   At H.R. Owen we pride ourselves on selling the finest cars in the world and whether new or used,  we aim to deliver a peerless experience for our customers as they become part of the H.R. Owen family."

Russell Day, sales director of the 2015 Best Retail Group (more than 10 sites), Day's Motor Group, said "I’d like to say that winning the AM award was a fantastic achievement for our staff and we thank them and our customers for the loyalty and commitment they have shown over the years.

We are very proud to have been recognised by an independent panel of  judges for the results that we achieved in 2014. A lot of hard work and dedication  sometimes goes unnoticed in our industry, therefore receiving the award for Best Dealer Group in UK is a great accolade and one which we are very proud of.

As the person who put together the presentation/application for BDO it was particularly rewarding to see us come out on top, more than anything though it’s great for the staff to talk about with their family and friends as well as our loyal customers."

Lee Manning, digital marketing manager for mutil award winning Perrys Motor Sales, said “The AM awards are the industry’s most prestigious awards and so it goes without saying that being awarded not one, but 4 awards on the night – has really made us proud.  We’re passionate about finding ways to improve our customer journey in every single way and it’s clear that those efforts are paying off for us.  Receiving recognition for our work is inspiring and encourages us keep up the drive and determination into 2015."

Dom Threlfall, dealer principal for the 2015 excellence in aftersales winner Pebley Beach, said "I’ve used the phrase before but “My team do the hard work and I’m lucky enough to take the glory”

It gives me immense pride that a relatively small business can stand side by side with some of the biggest and the best.   We have a culture of permanently refining, and the AM Award is recognition and a reminder for every member of staff that despite the challenges we face it’s all worth it."


Our 2014 testimonials include:

Jacqui Kaye, 2014 dealer principal of the year of Corkills Volkswagen, said "I have won awards in a number of different roles in my past but none compare with the honour of being bestowed with the Motor Industry’s most highly coveted label; AM Dealer Principal of the Year is without doubt the most highly prized trophy I have, or will likely ever receive. I am truly thrilled.

James Brown, managing director of the 2014 best dealership, Barnetts Motor Group said "To be recognised as Best Dealership 2014 in the AM Awards is the absolute pinnacle of the many achievements that Barnetts Volkswagen has enjoyed over the past few years. It's the award that everyone wants, and following on from our success in 2013 when we were crowned Sales Team of the Year, everyone in the dealership pulled together to focus on improving our performance and the customer experience.

Whilst we finished highly in the 3 departmental score cards that Volkswagen UK measured in 2013, there's always a feeling that each is just a summary of 10 KPi's and don't take into consideration some of the unique and individual ways that we perform to deliver a consistently high performance.

The tough audit process for the AM Awards recognises more than just KPi's and challenges a dealership to display those characteristics that make it worthy of winning such a prestigious award. I'm delighted that we have managed to demonstrate that whilst we fully support the Volkswagen brand, we have still managed to stamp a unique flavour within our business that provides an enjoyable modern customer experience. I believe that it's also a great place to work and that happy staff make happy customers.

Ultimately during 2013 we have managed to improve the financial result by a further 25% from a position that was already one of the highest within the Volkswagen brand in the UK."

David Smyth, director 2014 best retail group over 10 sites Swansway Garages, said "Winning the Best Retail Group over 10 sites AM Award, was an absolute thrill, particularly knowing that Swansway achieved an incredible 100% in the Awards audit process.

We are very much one large extended family, albeit with 650 members, and this Group Award belongs to each and every one of our employees who have enabled Swansway’s 10th year in business to start with such success.

Along with our Sunday Times Top Track 250 ranking of 141 and our 50th, and rising, position in the Sunday Times Best Companies to Work for list, we truly feel we are living our values; caring, honest and proud and would like to take this opportunity to thank all our staff for their hard work and dedication in winning this AM Award.”

John Bache, head of customer communications, Kia Motors said "These two awards are a positive indication that taking the bold step two years ago of publishing honest customer reviews online has paid off and it's great recognition for the entire marketing team."