AM Awards | The 2020 categories

Entries for the 2020 awards are now open.

If you would like to enter the awards go to our 'award categories and entry process' page. 

(* audited by BDO)


Best Marketing Strategy

Marketing should help you to build your brand as well as to find new customers and help you to grow sales in the short term.

Sponsor: eBay Motors Group


Best Online Consumer Experience 

Dealers entering this new award category should provide an excellent, comprehensive, customer-focused digital experience for consumers who are searching online for their next
car, whether new or used.

Sponsor: Cargurus


Best in Customer Service

Entrants should have a customer-centric culture and take pride in strong satisfaction scores, but never allow complacency and react robustly to fix the situation whenever things go wrong.

Sponsor: LTK Consultants


Best Aftersales Team*

Open to franchised workshops and independent repairers, entrants will have high performing teams of service reception, workshop control and technical staff who deliver great returns for the dealership.

Sponsor: Gtechniq


Best Sales Team (new and/or used)* 

This award acknowledges the power of multiple individuals working together towards an acknowledged goal in a new and/or used car or van sales department in the past 12 months.

Sponsor: Motorclean


The Community Hero award 

We want to recognise dealerships that are deeply rooted in their communities, support local causes and organisations, and have a culture of giving something back.


Best Used Car Dealer (independent non-franchised)* 

Retailing second-hand cars demands a host of skills and processes, from stock acquisition and preparation to marketing and protecting profit margins. We seek entries from independents and car supermarkets that show strength in all these aspects. 

Sponsor: Santander Consumer Finance


Best Used Car Dealer (franchised)*

Pre-owned cars should not be the poor relations for the franchised dealership keen to win this award. Entrants should evidence strength in stock acquisition and preparation, marketing, sales and profits.

Sponsor: 1link Disposal Network


Used Car of the Year

Selected by a combination of readers’ and judges’ votes.

Sponsor: Car Care Plan


New Car of the Year

Selected by a combination of readers’ and judges’ votes.

Sponsor: Supagard


Franchise Partner of the Year

Selected by a combination of readers’ and judges’ votes.


Most Improved Dealership* 

Driving a business from being good to becoming great, or turning around a poor operation, deserves recognition, so share your story with our judges.

Sponsor: BNP Paribas


Best Dealership*

This category is open to single-site owner-operators and to best-performing dealerships within a larger group network, to reward strong performance across sales, marketing, aftersales and administration.


Best New Dealership*

Open to outlets opened or brands added since January 2017, this award aims to celebrate the early wins of young businesses and recognise the effort and talent required to make a success of start-ups.

Sponsor: Rapid RTC


Best Dealer Group (up to 10 sites)*

Brand specialists or regional heroes apply here. Entrants should be high-quality businesses, with strong sales and aftersales results, a culture of success and the financial rewards to show for it. Open to franchised and independent groups.

Sponsor: Jewelultra


Best Dealer Group (more than 10 sites)*

Here we recognise great large groups. Entrants should be high quality businesses, with strong sales and aftersales results, a culture of success and the financial rewards to show for it.
Open to franchised and independent groups.

Sponsor: heycar


Best Used Car Dealer Group*

Open to franchised and independent dealer groups, this new award seeks to recognise high levels of best practice in used car sales at the group level. Stock management, marketing and financial performance are among the criteria to be examined.

Sponsor: Autoclenz


The Bright Spark Award

New for 2020, this category invites entries about ideas and innovations, no matter how simple or complex, that have come from a dealer’s member of staff to make a work process simpler, save time or money, or solve a problem in some way.

Sponsor: CDK Global


Best New Product and Service

Open to industry suppliers that are helping to change dealers’ fortunes. We expect to see innovation and measurable results, including examples of beneficial use by your customers.

Headline awards


Supplier of the Year

Open to entries from industry suppliers making a significant difference to dealers’ fortunes.

Entries will be reviewed and voted upon by readers and the judging panel.


Manufacturer of the Year

This award recognises vehicle manufacturers that are developing and delivering the best products and technology consumers could want, both now and in the near future.

Nominated and voted upon by the judging panel.

Sponsor: carwow


The AM People Investor Award 

Companies that regard the development of their workforce as an investment, not a cost, should enter this category.

The judges will want to see your training and development strategy, understand how skills are developed and see evidence of the resulting benefits to the business.

Sponsor: MFG Group


Dealer Group of the Year

The ultimate accolade for the best business performance and culture.

Selected by the judging panel.

Sponsor: Black Horse


Dealer Principal/General Manager of the Year 

The judges will be looking for a dealer principal or general manager who has done amazing things with difficult brands or marketplaces.

In doing so, they will have demonstrated excellent leadership skills, drive and innovative thinking that has helped the dealership to achieve business objectives in the face of adversity.


Business Leader of the Year

To recognise strong leadership, vision, visibility and accountability at the highest level.

Nominated and voted on by the judging panel.

Sponsor: Premia Solutions


AM Hall of Fame

We recognise someone who has made an outstanding contribution to the automotive industry during their career.

The recipient is chosen by AM’s editor, Tim Rose, and editor-in-chief Stephen Briers.

Sponsor: Shell UK