Innovation, quality and a money maker for dealers are the key watchwords for the AM New Car of the Year.
Finalists will all have been launched during 2020.
They will have made an immediate impact on the market by moving on the segment while dealers will be able to exceed targets without discounting.
Quality will be exceptional, driving performance will impress and the car will be designed for maximum appeal.
The award is decided by AM’s dealer audience through online voting.