AM Awards 2021

The 2021 AM Awards will take place on Wednesday 8th September at the International Convention Centre in Birmingham.

An evening dedicated to acknowledging exemplary performance and innovation is fundamentally important to our industry; high achievers deserve their time in the spotlight, and this year is no exception.

But the AM Awards is much more than a glitzy night out among friends and colleagues - the AM Awards represent the pinnacle of automotive retailing achievement. 

Combining robust deliberations and full transparency from our leading panel of judges, winning an AM Awards trophy doesn’t come easy, but the effort is worth every moment when the envelope is opened, and your name is read out. Winners enjoy a measurable improvement in business performance and credibility, while it can also raise staff motivation.

Winning an AM Award brings with it the respect of the industry and publicly acknowledges the importance of your people and helps to strengthen the confidence of an individual or teams – as well as provide an independent mark of quality in your business that can be incorporated into your marketing strategy.

Enter the AM Awards 2021

Numerous studies have shown the positive impacts that winning industry awards can have on a business and its employees. Even being shortlisted can have a positive effect, according to studies carried out by awards consultancies.

Entries open on Friday 16th April and this is YOUR opportunity for recognition both within the automotive retailing sector and beyond.

We are delighted to again welcome BDO as independent auditors of the AM Awards retailer categories. 

Also our partner for the AM100, BDO's highly experienced motor retail team has been the AM Awards' auditor since 2014.  


AM Awards 2021 entry deadline


Exclusive sponsorship packages available!

The AM Awards 2021 will soon come around, so to secure an exclusive sponsorship package, allowing you to put your company and brand in front of the industry, email Sara Donald or Kelly Crown now to discuss the opportunities available.

Register your interest now for tickets

Ticket and table sales will go live shortly, however, in the meantime please register your interest and we will contact you about booking your places shortly.