Yes! A fabulous physical event for the UK motor retail industry

Tickets and table bookings are now open for the Sept 8 AM Awards Dinner, with over 500 guests already confirmed - DON'T MISS OUT! 

The 2021 AM Awards will take place on Wednesday 8th September at the International Convention Centre in Birmingham.

Get back to networking at an evening dedicated to acknowledging exemplary performance and innovation, where high achievers will deserve their time in the spotlight.

But the AM Awards is much more than a glitzy night out among friends and colleagues - the AM Awards represent the pinnacle of automotive retailing achievement. 

Combining robust deliberations and full transparency from our leading panel of judges, winning an AM Awards trophy doesn’t come easy, but the effort is worth every moment when the envelope is opened, and your name is read out. Winners enjoy a measurable improvement in business performance and credibility, while it can also raise staff motivation.

Winning an AM Award brings with it the respect of the industry and publicly acknowledges the importance of your people and helps to strengthen the confidence of an individual or teams – as well as provide an independent mark of quality in your business that can be incorporated into your marketing strategy.

After-dinner celebrations and entertainment will be announced in August.


We are delighted to again welcome BDO as independent auditors of the AM Awards retailer categories. 

Also our partner for the AM100, BDO's highly experienced motor retail team has been the AM Awards' auditor since 2014.  

Countdown to the AM Awards 2021


Exclusive sponsorship packages available!

The AM Awards 2021 will soon come around, so to secure an exclusive sponsorship package, allowing you to put your company and brand in front of the industry, email Sara Donald or Kelly Crown now to discuss the opportunities available.

Register your interest now for tickets

Ticket and table sales will go live shortly, however, in the meantime please register your interest and we will contact you about booking your places shortly.