Growth in business and personal contract hire has seen a new wave of automotive retailers enter the market with personal relationships and, in some cases, new and used car offerings. Some are linked to franchised dealers, others are completely independent and have expanded out from business contract hire into personal lines, offering services beyond the traditional confines of a branded showroom.
Able to offer new cars from a broad range of brands, and promoting simple rental payment structures, these organisations appeal to busy families and former company car drivers, among others, who are happy to transact at a distance.
This award will recognise the most innovative companies offering leasing services to business and private car buyers.
The category is open to all leasing companies, not just franchised dealer owned or brokerages.