AM Awards | Why They Won


AM Awards 2016 winners speak of building on success, Mark Squires on Benfield sale to Lookers.


Here's why the 2016 winners won


Best Use of Social Media

Perrys Motor Sales - A group-wide resolve to embrace social media has rewarded Perry’s Motor Sales with a vast online following and yet another AM Award.


Best Use of Television and/or Video

Perrys Motor Sales - Perrys Motor Sales has made this category its own for a second year in a row with further developments of its YouTube online video channels.


Best Dealer Website

Arnold Clark Automobiles - Arnold Clark’s efforts to future-proof its online presence with a new website offering “original and high-quality content” alongside practical tools won the judges’ vote.


Best Manufacturer Digital Innovation

BMW Retail Online - BMW Group UK broke new ground when it took the full car-buying process online earlier this year.


Best Training and Development Programme

John Clark Motor Group - With 15 entries from dealers and manufacturers, this category was hard-fought.


Excellence in Customer Service

Devonshire Motors - A single-site Mitsubishi franchised dealer, Devonshire Motors described its customer service strategy as “very simple and raw”, but it is underpinned by robust processes and measurements.


Excellence in Aftersales

Peter Vardy Motherwell Vauxhall - A customer-centric approach to aftersales underpins Peter Vardy Motherwell Vauxhall.


Best Service Reception Team

Crewe Audi (Swansway Group) - Crewe Audi’s service reception team has achieved double-digit percentage revenue and profit growth, thanks to its commitment to delivering the very best customer experience.


Best Sales Team (New or Used)

Hendy Group - Within two years, Hendy Group’s retail light commercial vehicle team  has almost doubled the revenues the group earns from selling LCVs to local sole traders and small businesses and created a half-a-million pound business.


Used Car of the Year

Kia Sportage - Kia’s third-generation Sportage has secured the distinction of AM’s Used Car of the Year award as a swan-song to mark its final year of production.


New Car of the Year

Honda HR-V - Honda’s HR-V returned in 2015 and entered a market that has become one of the most hotly contested within the industry.


Franchise of the Year

Renault - Three years ago, Renault was in the doldrums. European sales were at their lowest since 1995 as a result of over-production and an uninspiring product range, leaving the way open to up-and-coming brands, such as Kia and Hyundai, to steal market share.


Best Used Car Performance

Perrys Vauxhall Doncaster - Changing how it sources stock and amending its business processes have paid off for Perrys Vauxhall Doncaster. It now sells more used cars than any other outlet within the Perrys Group and in 2015 achieved almost 1,500 retail units from a site surrounded by strong competitors.


Best Fleet Operation

Swansway Group - Swansway Group’s fleet director Sarah Eccles heads a team of 25 staff focused on delivering service that exceeds the expectations of contract hire and fleet customers and the vehicles’ end users. Thanks to this team, fleet volume, revenue and profit have broadly doubled in three years.


Most Improved Dealership

Sandicliffe of Stapleford - Demoralised staff and outdated facilities were hurting the bottom line at Sandicliffe’s Stapleford dealership while it awaited relocation, but an employee engagement initiative and bottom-up changes have turned its fortunes around.


Best Dealership

Peter Vardy BMW & Mini Edinburgh - The financials and key performance indicators (KPIs) for Peter Vardy BMW and Mini Edinburgh show it is a strong performer that is still growing solidly in all aspects.


Best Retail Group (up to & including 10 sites)

City West Country - City West Country (CWC) had an “impressive” 2015, according to auditors BDO, with returns of about 2.5% on group turnover of £201 million.


Best Retail Group (more than 10 sites)

Arnold Clark Automobiles - The AM Awards’ auditor BDO said it was “blown away” by Arnold Clark’s clear determination to succeed and improve.


Digital Initiative of the Year

BMW Retail Online - After making headlines across the industry and beyond with its one-stop online new car sales system, BMW Group UK has secured this year’s overall Digital Initiative of the Year award.


Dealer Principal/General Manager of the Year

John Vilums, Perrys Vauxhall Doncaster - With John Vilums at the helm, one of Perrys’ most challenging dealerships has been turned into one of the most productive.


Manufacturer of the Year

Mercedes-Benz - A decade or two ago, the three-pointed star was still exclusively the preserve of those who had made a success of their career choice. People still climbing the lower rungs of their career ladder were not given much consideration.


Retailer of the Year

Arnold Clark Automobiles - Arnold Clark Automobiles beat the likes of Peter Vardy, TrustFord, Swansway and Perrys to win Retailer of the Year, which is selected from the winners of AM’s retailer categories.


Business Leader of the Year

Gary Savage - Gary Savage joined Mercedes-Benz UK as managing director in 2010 and the brand has broken records for sales and market share in the five years since.


AM Hall of Fame

Mark Squires - An endlessly enquiring mind and a determination to improve drove Mark Squires to launch innovative programmes and practices at his family’s motor retail business, Benfield, which have since become commonplace in our industry.