AM Awards | Why They Won
Here's why the 2017 winners won
Best Use of Social Media
Marshall Motor Group - Marshall Motor Group plans to extend its already impressive social media reach by creating Facebook pages for every dealership.
Best Use of Video
Luscombe Motors - Luscombe Motors’ video marketing strategy may have been born of a “suck it and see” approach, but it has become a key component in differentiating the business from PLC rivals.
Best Dealer Website
CarShop - Carshop designed its latest website specifically for mobile, following analysis of market trends in the growth of visitors using mobile devices.
Best Training and Development Programme
Stoneacre Motor Group - Stoneacre Motor Group’s staff development programme has a vision of allowing anyone to progress from trainee to director, should they desire.
Excellence in Customer Service
Jardine Motors Group - Forty team members, randomly selected from different franchises, locations and disciplines within Jardine Motors Group, met in a room armed with marker pens and post-it notes, their aim to define a strategy that would make it the best motor dealer judged by its customers, staff and suppliers.
Excellence in Aftersales
Swansway Group - Swansway Garages found room for improvement in its aftersales operation and drove a group-wide model to deliver excellent customer service, according to the judges.
Best F&I Performance
Yeomans Toyota Brighton - Yeomans Toyota Brighton has remarkable finance penetration in new car sales and is also achieving strong results with used car finance.
Best Sales Team (New or Used)
Peter Vardy BMW & MINI Edinburgh - The sales team at Peter Vardy BMW and Mini Edinburgh have made great efforts to prepare for the ‘digital guest’ and to understand how they expect to be treated.
Used Car of the Year
Kia Sportage - The fourth-generation Kia Sportage may have swept onto the scene during the spring of 2016, but its predecessor is still proving a hit with used car buyers.
New Car of the Year
Jaguar F-Pace - The launch of Jaguar’s first SUV has clearly gone some way to addressing any lingering concerns among UK Jaguar Land Rover (JLR) dealers about investment expectations for its side-by-side ‘Arch concept’ dealerships.
Franchise of the Year
Kia - After another thrusting year, with new product and record scores from its dealers, Kia Motors has edged closer still to its long-term target of 100,000 UK registrations.
Best Used Car Performance
Arnold Clark Automobiles - Arnold Clark is a huge group, with 24 franchises across more than 100 locations, and a network of Motorstore-branded used car sites, but it is not standing still. In three years, it has grown used car revenues by 25%, and annual sales volumes have topped 175,000.
Best Fleet Operation
Norton Way Motors - This AM100 multi-brand dealer group sees itself “as a true fleet service provider”, and the AM judging panel agreed after studying the evidence provided with its entry.
Most Improved Dealership
Volvo Cars North London - The odds were stacked against this business. It previously had a number of failed turnaround plans. But a new business leader came in and has awoken this “sleeping giant”.
Peter Vardy BMW & Mini Edinburgh - Despite vying for customers in the same ‘motor alley’ as Arnold Clark and a Vertu Macklin Motors dealership, the judges noted that Peter Vardy BMW and Mini has gone from strength to strength 12 months after winning this award for the first time.
Best Retail Group (up to & including 10 sites)
Delgarth Motor Group - Delgarth Motor Group has managed the transition from single site to strongly rooted regional group by effective delegation, a focus on solid business principles, people management and perhaps by ‘borrowing’ an idea or two from much bigger players.
Best Retail Group (more than 10 sites)
Arnold Clark Automobiles - In a closely fought category, with some of the most heated debates among judges, Arnold Clark’s continuous innovation and its strengthening financial performance saw it take the crown.
Digital Initiative of the Year
Marshall Motor Group - A man who discovered a lot about special moments in 2016 led by example to create a group-wide approach to social media that saw his business claim AM’s Digital Initiative Award.
Dealer Principal/General Manager of the Year
Nick Beevis, Perrys Motor Sales Aylesbury - The judges described Nick Beevis, general manager of Perrys Motor Sales Aylesbury, as “a clear winner”.
Manufacturer of the Year
Mazda - Mazda’s straightforward approach to its current range seems to be finding favour.
Retailer of the Year
Peter Vardy - This dealer group tries to do things differently, which is why the judging panel has awarded it the ultimate accolade of AM’s Retailer of the Year.
Business Leader of the Year
Andy Bruce - Lookers chief executive, Andy Bruce, was the judges’ unanimous choice for Business Leader of the Year.
AM Hall of Fame
Michael Smyth - AM’s 2017 Hall of Fame inductee was set on his path to success by what he admits was the ‘effrontery of youth’ – the impossibility of failure as a young man.